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Official data and technology provider Genius Sports Limited has established a new official data and trading partnership with Golden Nugget Online Gaming Inc (GNOG) this week.
GNOG will be provided with Genius Sports’ LiveData and LiveTrading solutions, delivering official data feeds and pin-point pricing across thousands of sporting events per year.
Included in this partnership is Genius Sports’ portfolio of exclusive, official data rights, comprising the English Premier League, NASCAR, Liga MX, Argentine and Colombian soccer, Euroleague Basketball and NFL.
The agreement makes GNOG the latest US sports betting brand to adopt Genius Sports’ exclusive full suite of NASCAR official data-driven in-race betting markets. Also included are NFL official sports data-powered products and services, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
GNOG President Thomas Winter explained: “The modern sportsbook customer demands an experience that is engaging, reliable and available round-the-clock. Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR and other global leagues.”
Genius Sports CEO Mark Locke added: “We are delighted to partner with Golden Nugget to help them deliver the most compelling live sports betting experience available. With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem.”