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Caesars Entertainment Inc has announced a partnership with NOLA.com that will make the firm’s sportsbook an exclusive sports betting and odds provider of the publication.
The deal comes ahead of the legalized launch of sports betting in Louisiana, where Caesars Sportsbook aims to have a major presence including retail sportsbook locations and mobile betting (in parishes where permitted).
Chris Holdren, Co-President of Caesars Digital, a division of Caesars Entertainment, stated: “The partnership with NOLA.com allows us to deepen our connection to the people of Louisiana, a community with which Caesars shares a rich history through casinos, hospitality, entertainment, and the recently renamed Caesars Superdome.
“Through collaborative content, we will bring sports fans closer to the games they love by delivering fun, engaging, and timely updates to keep readers apprised on what’s happening in the sports world.”
The partnership will integrate live lines and odds into content coming directly from Caesars Sportsbook, a weekly prop bet unique to Bet.NOLA.com readers; special promotions and odds boosts; interviews with expert guests from the sportsbook who know the industry inside and out; and live events from Harrah’s New Orleans.
Judi Terzotis, President and Publisher of NOLA.com, added: “We are thrilled to announce our partnership with Caesars as our exclusive sports betting and odds provider. Caesars is the leader in this space, and with their presence in Louisiana already, they were the natural choice to be our premier partner.
“Our goal is to provide our readers with the widest variety of the most accurate odds. Caesars is the only one who can provide that. With Caesars’ vast sports betting options and our unmatched audience reach, we are the one-stop-shop for sports betting in Louisiana.”
Caesars’ agreement with NOLA builds upon its existing deals in Louisiana after it acquired the naming rights to the state’s Superdome, the home of the NFL’s New Orleans Saints, back in July. Earlier this week, it also sealed a similar deal to become the official sportsbook partner of LSU Athletics.
Dan Real, regional president of Caesars Entertainment, concluded: “Caesars has long operated in the region and we know that for so many of us, our days start by visiting Nola.com or grabbing a copy of the paper.
“As we look to blaze the trail into legal sports betting in Louisiana, our collaboration with The Advocate, Times-Picayune, and Nola.com staff is another example of our commitment to serving the community.”